Internal links are links from one page on your site (page A), to another relevant page on your site (page B). Internal link building is one of the most under utilised strategies in SEO, but it’s something you should pay attention to. Test your video schema implementation using Google’s Rich Result Testing tool to ensure that everything is working as it should be. For longer videos, use clip schema to highlight specific sections in your video that can rank independently in the SERPs. Video structured data tells Google what your videos are about, giving them a better chance of appearing as featured snippets or in the video section of the SERPs. If you’ve already uploaded your video to YouTube, you can have YouTube create the transcript by adding closed captions to your videos.
What is technical SEO?
Use analytics to understand what works and what doesn’t, adapting your tactics SEO Anomaly as necessary based on data-driven insights. This could involve refining keyword strategies, tweaking content formats, or revising internal linking structures. Internal links help search engines discover new pages and determine the structure of your website, while also providing clear pathways for users to navigate your content.
It shows the average number of pages your users visited in one session. There are tens of different rich snippets that may be displayed in Google. But there are many that can be achieved by using the structured data. It’s been proven that pages with meta description get 5.8% more clicks than the ones without a description. The first one is well structured and has an optimal length while the second is truncated and doesn’t even include the keyword “Wisconsin”. Let’s say you have a fitness blog and your focus keyword for a new post is “chest workout”.
Search engines can’t see multimedia like images, so they depend on alt attributes to tell them what multimedia is. Including your keyword in your URL instead of a long string of jumbled numbers also makes your site easier to navigate and gives people a better idea of your page topics. This page will provide you with everything you need to know about on-page SEO, from what it is to the factors you need to optimize. Congratulations on completing this comprehensive guide to mastering on-page SEO!
It’s best if you add internal links as you create new content or even strategically plan them through a content hub. And remember, it’s never too late to add internal links to your existing content. Best keywords & best content are the keys to improving your search engine rankings and archive SEO success. You can use Yoast to help you set up different title tags for readers and search engines to get the best value propositions.
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From there, you can already determine what action steps to be done next—to relink them internally, or evaluate whether they should be archived. There are a lot of tools available to conduct site audits and crawls, such as Screaming Frog and SE Ranking. These tools have the ability to scan your entire website, map out all the URLs, and identify the pages that are not linked to from the other pages of the site. Finding orphan pages on your website is not as complicated as it seems.
A quality host with servers near your audience reduces latency. Adding a Content Delivery Network (CDN) spreads your content across multiple servers, making it load faster for users in different locations. Creating high-quality, helpful content can improve your on-site SEO. It gives value to your audience and aligns with Google’s ranking systems. Including updates like the “Helpful Content Updates” introduced in 2021. A compelling meta description highlights how your content solves user needs.
On-page SEO focuses on optimizing visible page elements like content, images, and meta tags to improve user engagement and relevance. Technical SEO involves backend elements such as site architecture, SSL certificates, and XML sitemaps that help search engines crawl and index a website more effectively. Since these improvements occur only on your own website, they’re typically entirely within your (and your team’s) control, and don’t require coordination with other businesses. Using advanced competitor and SERP intent analysis, our team uncovers areas where your page is falling short and provides guidance to correct those issues. Title tags and meta descriptions are two of the most critical elements of on-page SEO.
- Transcriptions and alt text are another great place to include your target keywords, and incorporating them can help make your site ADA-compliant.
- If you search for “strong brewed coffee”, none of the results includes the exact phrasing, yet the content satisfies the search intent.
- It’s believed that Google looks at user signals (dwell time, time on page, etc.) to influence rankings.
- Let both consumers and search engines know exactly where you are and where you serve, rather than relying on your physical location alone.
- If you see that there are pages listed in your sitemap but do not appear in the crawl results, these are likely orphan pages.
H1 tags are important, but they’re not the most important element on a website or in a piece of content. In 2015, Google introduced Rankbrain, an element of Google’s core algorithm that uses machine learning to match search queries to relevant results. By using machine learning, Google can determine the true intent of the user. Rankbrain gives Google the ability to deliver even more accurate results than with the Hummingbird update.
Increased Traffic
There’s also a section with additional resources that explain more about on-page optimization to help you create a better SEO strategy that empowers your business to grow online. As a website owner, you’re able to control each on-page SEO factor from this on-page SEO checklist. Search engines like Google will not refer traffic to websites that are not secure and do not handle users’ data properly (ironic, I know). Contextual external linking simply means placing outbound links to other sites that add value to your readers. This structure shows Google that you’re an authority on the entire topic (topical authority).
