In recent years, title tags have sparked a lot of debate in the SEO world. Google, it turns out, is likely to modify your title tag if it doesn’t like it. These include the number of resources on the website, as well as how valuable Google deems your indexable pages to be. The main thing here is to ensure that all of the important pages that you want to have indexed are within your sitemap and avoid including anything else. Also, by having pages in your sitemap that shouldn’t be there, such as broken pages, you can confuse crawlers and affect your crawl budget (more on that next). This breaks down all of the problems the crawler has found, how much of a priority they are to be fixed, and how to fix them.
This is not only important for the search engine but also for all the bloggers and visitors who are going to link or share said content. Without a good copy, you shouldn’t even try optimizing your website. It also provides you suggestions on how SEO Anomaly to improve your overall website’s score so you can achieve higher rankings in search results. Google Search Console (GSC) is the powerful FREE tool from Google that every website owner should use.
HTTPS
High-quality content is generally well-researched, up to date, and provides unique insights. Having a few toxic backlinks isn’t necessarily alarming, and it’s almost inevitable as your site grows. What does matter is the ratio between good and toxic links in your profile—you want the vast majority to be high-quality links.
Duplicate/common content
By refocusing your SEO strategy on more valuable keywords, you increase your ranking in search results for these keywords. For example, if you sell pellet stoves for mobile homes and RVs, the keyword, “mobile home pellet stove,” is probably valuable to your company. Your report also provides insight into the performance and usefulness of those keywords. For example, maybe you rank well for a keyword, but it drives almost no traffic to your website.
This is the same data we used when we started the audit, but now, you should look at the results of the improvements. Once improvements are made, you should monitor their performance for quite a while, as some can take a long time to take effect. Ahrefs and Semrush show which keywords your pages rank for and identify gaps. A large part of SEO consists of improving written content, so review its quality and improve where necessary. The Semrush/Ahrefs site audit should have given you many pointers.
- To fix this, determine the canonical page and implement 301 redirects.
- Whether it’s hitting a target number of organic sessions, ranking for priority keywords, or increasing revenue, you can define it as a goal.
- Or if you’re running WordPress, there are some useful plugin recommendations in this guide from WP Engine.
- You can ask Google to recrawl your page using the URL Inspection Tool.
- SEO audits often show websites placing too much emphasis on backlinks while neglecting many other critical SEO opportunities.
SEO audit part two: Off-page SEO
For example, when you partner with WebFX, your dedicated account manager conducts an in-depth audit of your site to create a personalized, data-driven strategy. We include it with your SEO package — and at no additional cost. A social audit investigates your presence on social media platforms. It looks at how many people on Facebook, LinkedIn, Instagram, Twitter, and Pinterest share, comment, and like your content.
This provides insight into effective lead generation, driving traffic and improving conversion rates. Google’s search engine algorithm constantly receives updates, but it’s not the only dynamic factor influencing SEO. Pages with high rankings on Google three years ago may not have the same performance now because the content is outdated. A manual action is when someone at Google manually checks your website to determine if it meets the required guidelines. If your site doesn’t meet these criteria, it won’t be eligible for search engine rankings. Once you have the right tools, it’s time to conduct a website audit.
Yes, an SEO audit helps us determine how our website is performing. But, if you are a small website, you do not have to overdo it. Concentrating on stats can be a waste of time especially if there are other things that you have to take care of.
