If your SEO efforts do not boost conversion rates, it is time to reassess your strategy. I once helped a software company move from position 11 to position 3 for an important transactional keyword. That move alone contributed to a 25% increase in organic conversions.
Technical Optimizations for SEO
But, heading elements remain important for communicating what a web page is about. The proper use is to help search engines understand what the content is about. The rote SEO belief is that one puts their most important keywords in the highest level heading and less important keywords in the lower level heading elements. As Google My Business relies more and more on the data in its own business database, external sources are getting less of a look-in for local rankings. In particular, having keywords in the titles of landing pages, and keyword relevance across the entire site make a difference to SEO Anomaly your local rankings.
And for each keyword, the tool will calculate a Personal Keyword Difficulty (PKD %) score. Which indicates how hard it’ll be for your website to earn a top-10 SEO ranking. You can use a free keyword tool like Google Keyword Planner to find keywords. And then look at the keywords’ search results pages to gauge relevancy and competition levels. Then, with equal energy, optimize that content to help Google understand why your audience loves it so much.
The idea is that if a user finds your content useful, they will spend more time reading it and would also check out other related content. If your website loads slowly, a lot of people will simply bounce off your page and click on another search result. This, in turn, a lot of bad UX signals to Google showing that people are not liking your site. You can show your expertise in your niche by creating topic clusters and covering all important keywords in extreme detail. Create multiple content pieces on related keywords that revolve around a central keyword or theme.
- Showing up in their search results aligns with an existing demand—your customers are actively seeking information, products, or solutions.
- This means you’re interrupting a user’s experience to capture their attention, which makes it more difficult to get them interested.
- Our study confirms that user experience signals have low or negative correlation with high SEO rankings.
The Beginner’s Guide to SEO
The three key areas are loading speed, visual stability, and interactivity. Additionally, this chapter highlights a broader shift as Google moves away from rewarding technical optimizations like HTTPS in favor of high-quality, helpful content. Do these websites rank highly because they have better back-end infrastructure than other sites? Or do they need better back-end infrastructure to handle the load of ALREADY being ranked higher?
Keywords are the words and phrases people type into Google when searching for businesses like yours. And when they search for what you offer, they’re seeing your competitors first — even if your business is the better choice. Rote SEO is highly focused on feeding the machine but the machine itself is emulating human judgment.
Focus on creating high-quality, original content that informs, educates, or entertains your target audience. A good content calendar keeps you posting regularly, prepares you for events and promotions, and helps your team work together. The content on your web pages should be informative and relevant to your target audience. You can use Google Alerts to help you track when and where your brand is being mentioned online. Identify content gaps or opportunities to create more comprehensive, valuable, or engaging content that appeals to your shared target audience. This analysis will inform your on-page optimization strategies and ensure your website meets industry standards.
In addition to the NAP and primary category, the description of your business in the profile plays a vital role in boosting local search rankings. It’s here that you can, and should, weave relevant keywords naturally. This can significantly help Google understand your business better and match it to relevant local searches.
